the blog

Using Analytics to Guide Social Media Strategy

As social media marketing becomes an increasingly important part of a business’s strategies (and budgets), tools for measuring engagement and analytics are more comprehensive than ever before. So how can you better understand your social media performance, maximize audience engagement and create more informed, effective content? Having the right tools makes a huge difference, but so does knowing what to measure.

Apps We’re Loving During COVID-19

While COVID-19 has drastically changed the way we all live, work and interact with each other, there are so many great tools to help us get through this difficult time. We’ve rounded up some of our favorite apps that are helping us stay healthy and sane during this pandemic.

Marketing during COVID-19: How to elevate your business during the pandemic

Parenting under normal circumstances is already plenty of work, but with schools cancelled because of coronavirus, many parents are also scrambling to make sure their kids stay busy and keep up with their learning.