the blog

Using Analytics to Guide Social Media Strategy

As social media marketing becomes an increasingly important part of a business’s strategies (and budgets), tools for measuring engagement and analytics are more comprehensive than ever before. So how can you better understand your social media performance, maximize audience engagement and create more informed, effective content? Having the right tools makes a huge difference, but so does knowing what to measure.

Selling Your Brand’s Honest Story with Krista Ripma

Krista Ripma is the co-founder and CEO of Authentic Audience, a marketing company that helps brands “sell the truth.”

Preparing for Next: Marketing Strategy for the Next Phase with Nekasha Pratt

Nekasha Pratt offers practical advice for marketing during COVID-19 and breaks down some of the basics around developing a marketing strategy, knowing when to outsource, and staying flexible with your plans. 

Marketing during COVID-19: How to elevate your business during the pandemic

Parenting under normal circumstances is already plenty of work, but with schools cancelled because of coronavirus, many parents are also scrambling to make sure their kids stay busy and keep up with their learning.