As we seek to empower women to achieve new levels of success, we draw inspiration from our peers in the present, but also from women throughout history. In honor of Women’s History Month, we’re looking back at eight incredible trailblazers and leaders in different industries and examining the ways in which their stories can inform our efforts today.
As social media marketing becomes an increasingly important part of a business’s strategies (and budgets), tools for measuring engagement and analytics are more comprehensive than ever before. So how can you better understand your social media performance, maximize audience engagement and create more informed, effective content? Having the right tools makes a huge difference, but so does knowing what to measure.