Building Confidence with Toni Purry

“Sometimes you need somebody else to kind of push you along and say, ‘Hey, what about this? Why don’t you try this? This is what I see. Let’s explore that. Let’s unpack that.’”

-Toni Purry

Her Story of Success…

Toni Purry wants to be the hype woman who reminds people to celebrate their wins. She’s an entrepreneur, visibility strategist and speaker who helps women build their confidence and find new ways to show up in the world. She’s also the author of My Hype Book, a motivational journal that guides readers to self-discovery through recognition and reflection. 

Toni has more than 20 years of public relations experience, and the agency she started, Purry Communications Group, represented major brands like Marriott, Disney, Habitat for Humanity, Alabama State University, and many more.  After 11 years of running that agency, Toni pivoted to helping individuals build confidence and elevate their personal brands. She has helped her clients land placements with  The Today Show, Food Network, USA Today, The LA Times, O Magazine and more. Toni has also been honored with awards including a PRSA Prism Award and multiple AVA Awards, and she earned a spot in the exclusive O Magazine and Chase Bank “Stay A Step Ahead” program. 

In This Episode:

Toni shares her inspiring story of building a successful PR career and offers insight into some of the lessons she’s learned along the way. She also explains how you can build confidence and elevate your brand in the process. 

Episode Highlights:

  • Toni’s story of discovering a love for public relations
  • The importance of asking for new opportunities
  • Building a business during an economic crisis 
  • The power of having a hype man
  • Leaving the business you started and overcoming guilt 
  • How to build confidence 
  • Toni’s story of breaking down barriers as a Black woman and pageant contestant in the South

Episode Transcript

Sponsor: This podcast is sponsored in part by Piccolo Marketing, providing outsourced marketing professionals for business owners.  Piccolo Marketing is our go to resource when it comes to comprehensive marketing strategies and execution. Learn more at