the blog

Building Confidence with Toni Purry

“Sometimes you need somebody else to kind of push you along and say, ‘Hey, what about this? Why don’t you try this? This is what I see. Let’s explore that. Let’s unpack that.’” -Toni Purry Her Story of Success… Toni Purry wants to be the hype woman who reminds people to celebrate their wins. She’s […]

HSS in Review: Marketing Advice

“What’s your core? What are you absolutely good at, no matter what happens? And how can you deliver that service?” – Nekasha Pratt Inspiring Conversations, Revisited Her Story of Success recently went through a rebranding process to help us better reflect where our company is today while also preparing for Season Next. But even as […]

Using Analytics to Guide Social Media Strategy

As social media marketing becomes an increasingly important part of a business’s strategies (and budgets), tools for measuring engagement and analytics are more comprehensive than ever before. So how can you better understand your social media performance, maximize audience engagement and create more informed, effective content? Having the right tools makes a huge difference, but so does knowing what to measure.

Selling Your Brand’s Honest Story

Krista Ripma is the co-founder and CEO of Authentic Audience, a marketing company that helps brands “sell the truth.”

Marketing Strategy for the Next Phase

Nekasha Pratt offers practical advice for marketing during COVID-19 and breaks down some of the basics around developing a marketing strategy, knowing when to outsource, and staying flexible with your plans. 

Marketing during COVID-19: How to elevate your business during the pandemic

Parenting under normal circumstances is already plenty of work, but with schools cancelled because of coronavirus, many parents are also scrambling to make sure their kids stay busy and keep up with their learning.