the blog

Evolving Your Business with Gabby Male

“As I grew and as I changed in my personal journey… my business had to shift too.” -Gabby Male Her Story of Success… Since starting her business in college, Gabby Male has transformed her interest in fitness into a passion for helping women to ditch dieting and feel empowered in their bodies. She’s a content […]

Sustaining Innovation with Stephanie Cartin

“Everyone has really great ideas, but it all comes down to the execution.”  – Stephanie Cartin Her Story of Success…  Stephanie Cartin has a gift for staying ahead of the curve and executing on great ideas. She’s the co-founder and co-CEO of Socialfly, a social-first digital and influencer agency that’s worked with major brands like […]

Building Confidence with Toni Purry

“Sometimes you need somebody else to kind of push you along and say, ‘Hey, what about this? Why don’t you try this? This is what I see. Let’s explore that. Let’s unpack that.’” -Toni Purry Her Story of Success… Toni Purry wants to be the hype woman who reminds people to celebrate their wins. She’s […]

HSS in Review: Marketing Advice

“What’s your core? What are you absolutely good at, no matter what happens? And how can you deliver that service?” – Nekasha Pratt Inspiring Conversations, Revisited Her Story of Success recently went through a rebranding process to help us better reflect where our company is today while also preparing for Season Next. But even as […]

Using Analytics to Guide Social Media Strategy

As social media marketing becomes an increasingly important part of a business’s strategies (and budgets), tools for measuring engagement and analytics are more comprehensive than ever before. So how can you better understand your social media performance, maximize audience engagement and create more informed, effective content? Having the right tools makes a huge difference, but so does knowing what to measure.

Selling Your Brand’s Honest Story

Krista Ripma is the co-founder and CEO of Authentic Audience, a marketing company that helps brands “sell the truth.”