Fawn Weaver is a serial entrepreneur and bestselling author, and when she learned about the story of Uncle Nearest Green — the slave who taught Jack Daniel how to distill whiskey — she decided to create a company that would bring his legacy to life. Since she launched Uncle Nearest Premium Whiskey in 2017, it has become the fastest growing independent American whiskey brand in U.S. history. Uncle Nearest Whiskey was named “World’s Best” by Whisky Magazine in 2019 and 2020, and it earned the Double Gold in the San Francisco World Spirits Competition.
Along with Uncle Nearest, Fawn is also the founder and CEO of Grant Sidney, Inc. — a privately held investment company — author of The Happy Wives Club and co-author of The Argument Free Marriage, and a popular Ted speaker. She’s also a dedicated philanthropist who created the Nearest Green Foundation, a non-profit that offers scholarships to every descendant of Nearest Green and supplied more than 300,000 masks to frontline workers and disadvantaged communities during COVID-19. In 2020, Fawn partnered with Jack Daniel’s to create the Nearest and Jack Advancement Initiative, a program working to elevate people of color within the American whiskey industry. Fawn has appeared on hundreds of popular shows including FOX Business, the TODAY Show and CBS This Morning, and she’s been featured in outlets like Fast Company, Inc. Magazine and The New York Times. She’s also a member of the Young Presidents’ Organization.
In This Episode:
Fawn shares the inspiring story of Nearest Green and Jack Daniel and discusses some of the important lessons it can teach us as we navigate the conversation around racism today. She also explains how she’s built a culture of confidence and radical candor as a CEO, and she shares some of the daily habits that have helped her find fulfillment and success.
Bringing the story of Uncle Nearest Green to life (3:02)
The importance of radical candor in all areas of life (6:48)
Building a culture of confidence and developing confidence in your own life (13:36)
Fawn’s morning routine that sets her up for success (29:58)
Why Uncle Nearest’s story matters for America today (35:19)
“Every person has the ability to step into someone else's shoes and to try to understand their struggle. If you can do that, you will find that you can connect with everybody.”
- Fawn weaver
- Sherry Deutschmann, Founder & CEO of Braintrust