Why You Should Care about Personal Branding

“The work doesn’t always speak for itself. People aren’t always looking at the work, they are looking at what is in front of them.”

-Cynthia Johnson

Her Story of Success…

Cynthia Johnson, Co-Founder & CEO of Bell + Ivy wrote Platform: The Art & Science of Personal Branding for “normal people.” She is on the podcast today to share whether we are a CEO, entrepreneur, or employee why it is important for us to own our personal brand and some steps we can take audit our online brand. Cynthia shares why it is important for us to advocate for ourselves, our work, and learn how to ask for what we want.

Cynthia Johnson is a global entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives. 

Cynthia has been a keynote speaker for companies and events such as Alibaba Group in China, World Government Summit in Dubai, Global Ventures Summit in Indonesia and Mexico, and Web Summit in Lisbon, among others. She has been involved in influencer and marketing campaigns for PayPal, HereMedia, Chevy’s, PETA, and several other leading brands.  Cynthia was listed as top personal branding experts in 2017by Entrepreneur, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian. She is a contributing columnist to Entrepreneur, and has had work published in Forbes, TIME, and several other industry-specific and top-tier publications. 

In this Episode

Coming to the understand that the work does not speak for itself, Cynthia teaches us how to effectively speak about our expertise and grow our personal branding through stories and lesson from her book.

Here are the highlights: 

  • Power of being in a mastermind group (4:50)
  • The importance of speaking up about your work, your work doesn’t speak for itself (8:50)
  • Getting in trouble for being a entrepreneur in school (14:19)
  • Teaching while in highschool & starting her marketing career (15:06)
  • Becoming the marketing & branding expert (19:36)
  • Raising your hand (21:35)
  • Personal Branding is for everyone (24:29)
  • How to audit yourself online & how your online personal brand is like your credit score (25:52)

Sponsored By

Insperity HR that makes a difference. Insperity combines first class service and robust technology so you can focus on your people. Helping business owners succeed since 1986. 

Non-Profit Spotlight. 
Play Like a Girl: Play Like a Girl is a 501(c)3 charitable organization inspiring girls through sport and active play. They level the playing field by leveraging the transferable skills girls gain from sports to give them a competitive edge in the classroom and propel young women into competitive, male-dominated careers in STEM.