Controlling the Narrative of COVID-19 with Nicole Wegman

“I don’t let stressful times impact me in that moment… As a manager or an owner of a company, it’s your responsibility to set the tone.”

-Nicole Wegman

Her Story of Success…

Nicole Wegman is the founder and CEO of Ring Concierge, a jewelry company that’s making luxury accessible to the masses. Ring Concierge is run by women, for women, and it is disrupting the traditionally male-dominated jewelry industry with its all-female team and thriving e-commerce business. In 2013, Nicole left a career in the fashion industry to start Ring Concierge, inspired by her own experience of shopping for an engagement ring and realizing the industry lacked the perspective of millennial women. Ring Concierge has amassed a large social media following, where Nicole blurs the line between retailer and influencer to provide engaging, accessible content for her customers.

Since the start of COVID-19, Nicole has had to pivot her business strategies multiple times, first by finding packaging manufacturers outside of China, and most recently by shifting to fully remote work when it became unsafe to go into the company’s New York City office. Because of her innovative, e-commerce approach to jewelry retail, Nicole has been able to keep selling product in a time when many other jewelry companies are struggling to adjust to selling online for the first time. 

In This Episode:

Nicole shares her strategies for staying calm and leading her team well in the midst of COVID-19, and she describes how she’s adapted her business to accommodate working from home. She also offers insight into the gradual way that many businesses will have to approach reopening once government mandates allow them to do so. 

Here are some of the highlights:

  • Building a company by women for women
  • Pivoting quickly throughout COVID-19
  • Staying calm in the face of uncertainty
  • Looking ahead to a gradual reopening
  • Developing a brand around innovation

Episode Transcript

Sponsored by: This episode is sponsored by Insperity, an HR company that makes a difference. Insperity combines first class service and robust technology so you can focus on your people.