Her Story of Success in Review: Marketing Advice

“What’s your core? What are you absolutely good at, no matter what happens? And how can you deliver that service?”

– Nekasha Pratt


Inspiring Conversations, Revisited

Her Story of Success recently went through a rebranding process to help us better reflect where our company is today while also preparing for Season Next. But even as we look ahead to where we want to go, it’s important to also remember where we came from. With Her Story of Success in Review, we’re revisiting some of our favorite conversations, giving you another chance to be inspired by the amazing women who helped mentor and shape Her Story of Success into the company we are today. 

In this episode, Joy Altimare, Morgan Canclini-Mitchell, Kristin Carver-Smith, Nekasha Pratt and Krista Ripma tell their stories of how they ended up in their current careers, and they offer practical advice about how to build a brand, communicate in times of crisis, and more.

Their Stories of Success

Joy Altimare is a successful brand strategist who has worked with companies like L’Oreal, Verizon, Colgate-PalmOlive and Conde Nast. She’s currently the Chief Engagement and Brand Officer at EHE Health. As the only woman and the only person of color on her company’s executive team, Joy knows how hard it can be to deal with discrimination in the workplace, but she hasn’t let that stop her from building a career on her own terms. Joy is a passionate advocate for mentorship, and she serves as Marketing Chair on the board for Women in Need, Inc. Listen to Joy’s full episode here.

With Two|PR, Morgan Canclini-Mitchell and Kristin Carver-Smith are working hard to amplify messages that matter. Morgan is the firm’s Principal and Founder, and she hired Kristin to help grow the business as the marketing principal. The pair have built an impressive roster that includes best-selling authors, professional athletes and Grammy award-winning artists, and they’ve earned bookings with CNN, Fox & Friends, Forbes, PBS and more. They’ve grown the business without ever needing to advertise, relying on their networks and word of mouth. Listen to Morgan and Kristin’s full episode here.

Nekasha Pratt is an award-winning marketer, speaker and thought leader who’s passionate about helping brands define their strategies to maximize impact. She works as the Director of Marketing for Tennessee Tourism and is the Chief Strategy and Brand Officer for her own firm, Bright Advisory Group. Nekasha has been honored with awards including 3 international Cannes Lions Awards, Nashville’s 2019 Women of Influence Award, a BizWomen Economic Develop Headliner, and more. She also serves her community on boards like Women Can Be Angels, and she’s an advisor for the Nashville Entrepreneur Center and a Business Mentor for Pathway Women’s Business Center.  Listen to Nekasha’s full episode here.

Krista Ripma is the President and Co-Founder of Authentic Audience, a digital marketing agency that helps brands tell their honest stories. She started Authentic Audience with her husband and has grown it into a thriving company that offers brand strategy, content creation, email marketing, social media and more, all with the goal of helping brands “sell the truth.” Krista has been featured in Forbes and Entrepreneur, hosts The Authentic Audience Podcast and recently developed an online course in Marketing Fundamentals to further share everything she has learned. Listen to Krista’s full episode here.