If you are on the fence as to whether you should invest the time to develop your brand, keep in mind this thought from Brittany Cole: “Cultivating an authentic person brand to clearly communicate your value is essential to thriving in any career. If you aren’t branding yourself, you’re giving permission for someone else to do it for you.”

“Research indicates that workers have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.”